Sex & Violence - Bad for Ad

Here is another interesting note about recall: Violent and sexually explicit shows hurt recall. According to a 2003 study:

"...people are 19 percent less likely to remember the same ad if it is embedded in a violent or sexually explicit show."

(2003 U-M Institute for Social Research, referenced from Science Daily)

Now I have to wonder about a few things:

• Is the reverse true? Do racy ads detract from clean shows?

• If racy ads are put into racy shows, does that work better?

J