I thought about why brands that I have worked with do refreshes. More often than not it has been for reasons that are not about re-energizing because it’s just time and the brand is due. Emergence from bankruptcy, lagging sales, fierce new competition, new chiefs, these are the reasons that have been the impetus for the branding work I have done. Maybe now is a good time to think about more frequent pulse-taking for your brand? Do consumers say you need to refresh?
On a personal level here is my list (it is Monday) of things I need to refresh for my “personal brand”:
1) Endurance
· Once on a path, if its good and right, stick to it
2) Extra Mile
· Everyday, try to do a little extra, for the family, faith, and the agency
3) Focus
· Research seems to be indicating we are all overdoing the multitasking thing, and it is hurting productivity
4) Simplify
· People get way too much data these days, boil communication down. Power point slides? No more than 3 points per slide and keep them clean
5) Fear Not
· At the end of the day, you can only control what you can control. Do the homework; give it your all, and what will be will be
Is it time for you to re-energize?
J
